First-time users often have trouble accepting their hearing loss, and are looking to learn, confirm and gain empathy from their hearing care professional. Those who bought on their first visit had a significantly better experience – in every way – than those who did not buy.

Download findings from the consumer survey on new users

Experienced users like to stay updated on hearing related topics and try new products for free. More than half would contact a hearing care professional if offered a free trial or hearing test.

Download findings from the consumer survey on experienced users

Power users have always needed more help than others to understand speech, especially in noisy situations. For most, not missing out is an everyday challenge, and even small tasks often become big ones.

Download findings from our power study

Paediatric clients depend upon their hearing instruments to get the best out of their language, educational and social development every step of the way from infants to teenagers. For them, it is not just about hearing loss, but about overcoming life’s challenges to pursue the same opportunities and dreams as their peers.

Learn how Oticon caters to paediatric users