Consumer insights

Vital facts to boost your business

Results from the largest ever consumer survey have provided Oticon with an in depth understanding of how your clients are motivated to take ownership of their hearing loss. Over 1,500 people participated. The group was divided equally between new and experienced users.

Building on these consumer insights allows us to provide you with tools and processes to better support your clients throughout their journey to better hearing.

Download findings from the consumer survey on:

New users

Experienced users

Power users

More than providing the best possible hearing care to your clients, these insights can assist you in optimising your business. For instance, did you know 90% of client satisfaction depends on their experience with the hearing care professional? 50% visit more than one clinic prior to purchase, and 50% view a free trial as an incentive to make contact.

The insights revealed and explained Why people are reluctant to visit hearing care professionals Why people do and don’t purchase What people expect when they visit a hearing care professional What factors influence purchase decisions How many hearing care professionals are typically visited What information people want prior to a visit

Explore the rest of the findings that our research revealed